Additional Information
Welcome back a true Hot Numbers favourite. Sourced from the world-renowned Huehuetenango region of Guatemala, the Villaure lot represents the absolute pinnacle of speciality coffee farming. Brought to us by our trusted sourcing partners at Coffee Bird, this exceptional single-origin roast delivers a beautifully comforting and complex cup that our community reaches for time and time again.
Expect a vibrant, fruit-forward profile bursting with crisp red apple and bright orange, perfectly balanced by a rich, sweet caramel finish.
The Story Behind the Farm: A Lifelong Dream
Great coffee is built on generations of passion, and Aurelio Villatoro’s story is a perfect example. Aurelio grew up surrounded by coffee on his father’s farm, Finca La Esperanza. After leaving home to attend school for a year, the pull of the family trade brought him back. He returned to help his father, eagerly learning the intricate ins and outs of agronomy and coffee production.
Aurelio had one ultimate dream: to own and operate his very own coffee farm. In 1986, that dream became a reality. He proudly named his new estate Villaure—a clever combination of his first and last names ('Vill' from Villatoro and 'Aure' from Aurelio). From day one, he has dedicated his life to producing the highest quality Guatemalan speciality coffee possible.
An Unrivalled, Award-Winning Pedigree
Aurelio’s relentless hard work and dedication to excellence have not gone unnoticed. Finca Villaure has become highly decorated on both the national and international stage.
- Cup of Excellence: Villaure has successfully competed in and won the prestigious Cup of Excellence competition an incredible four times.
- Illy Awards: Aurelio has been officially recognised by Illy as both the Best Farmer in Guatemala and the Best Farmer in Huehuetenango.
The Next Generation of Speciality Coffee
The future of Finca Villaure is brighter than ever. Last season, Aurelio’s two sons officially joined the family business, bringing fresh energy and modern ideas to the farm. Together, they have already begun running new agricultural and processing experiments, ensuring that this legendary Huehuetenango estate continues to push the boundaries of flavour and quality for years to come
